How optional attribution works

Your choice

The optional attribution feature records how you first reached the site when you allow it. You can decline it and continue using the website. The attribution control applies to this feature only, not every existing website tool.

What this feature records

It uses a random reference, the referring website, the first landing-page path and your consent choice. The feature’s first-visit and choice cookies last up to 90 days. It does not keep search-query text or URL query strings in its acquisition record.

When a visit becomes a business record

When an enquiry, registration or order can be matched to that reference, the original source can be retained with the customer record. Later matched transactions may use that original source for review of the business’s referral arrangements.

Turn off new tracking

Use the attribution control to change your choice. Turning it off stops new visit and click tracking for this feature. It does not automatically delete a previously submitted enquiry, order or existing business evidence.

Questions about your information

Use the contact form to ask about your information or request assistance with the attribution feature. Do not include passwords or payment-card details.

This explanation covers the optional attribution feature. It is not a complete website privacy policy.